LELO
Toy shops · ✓ Verified Oct 15, 2026
5.0/ 10
LELO is the online store of a well-known Swedish luxury brand selling adult toys, wellness products, lubricants and accessories. The site loads quickly, fits phone screens well, and keeps product pages almost free of ads, though the phone homepage shows a noticeable promotional block. It also loads a large number of outside tracking and advertising services.
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At a glance
Real visitor load
1.7s
Malware check
Clean
Popups
None
Push prompts
None
Signup
Paid membership
Price
Paid
Video ad before playback
No video checked
Ads on first screen
16%
Ad & tracker scripts
34
Third-party cookies
22
Age gate
Yes
Popularity rank
#66,461
Online since
2002
Pros
- +Fast-loading pages for real visitors
- +Works well on phones with a layout that fits the screen
- +Product pages are almost free of ads and have no pop-ups or redirects
- +A 60-day satisfaction guarantee and a 2-year warranty are advertised
Cons
- -Many third-party trackers and cookies load, including Google ads and Microsoft Clarity
- -The phone homepage has a promotional block taking up part of the first screen
- -The policy pages we reviewed show no product prices or shipping costs
- -No clear self-service returns process or written refund policy was found
Deal-breakers
✓ No popups & forced redirects✓ No push-notification prompts✓ No fake download or play buttons✓ No autoplay with sound
Deal-breakers don't earn points. Any of them caps the rating. How we rate
Score card
Ads on the homepage1/4
Ads cover 16% of the first screen on the homepage.
Ads on content pages5/5
On a content page, ads cover 1% of the first screen and no video ad loads before playback.
Speed4/4
Real visitors wait 1.7s for the main content (Chrome data, last 28 days).
Privacy0/5
34 outside ad or tracking companies load scripts and 22 third-party cookies are set, including Google ads, Microsoft Clarity.
Mobile layout2/2
The layout fits a phone screen.
Clear pricing0/3
The pages we reviewed mention sales and discounts but do not list any actual product prices or shipping costs.
Easy cancellation1/3
The site advertises a 60-day satisfaction guarantee, but no page explains how to start a return online or sets out a written refund policy, and guarantee requests appear to go through the support contact form.
Tap a row to see what was measured.
Rating history
- Oct 15, 2026 5.0 Rescanned
- Oct 15, 2026 5.0 Rescanned
- Oct 12, 2026 5.0 Rescanned
- Oct 11, 2026 5.0 Rescanned
- Oct 9, 2026 3.8 First rated
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